In Flames continues to be one of the most recognizable names in in the field of melodic metal (also sometimes referred to as Gothenburg, after the hometown of In Flames and other similar bands), a style they helped pioneer in the mid-nineties on albums such as The Jester Race and Lunar Strain. They have increased in popularity with each successive album, with 2000's Clayman truly giving them a worldwide fan base. It is clear that on the newer albums such as Clayman and (in particular) Reroute To Remain the band is attempting to broaden its sound without losing its core audience, a move that has alienated a few older fans but has largely succeeded in helping to continue their rise in popularity.